The Super-Efficient Equipment and Appliance Deployment (SEAD) initiative’s partner governments are working together in voluntary activities to accomplish the stated goals. Not all partners participate in every activity. Instead, they engage actively in their areas of interest through financing, staff, consultant experts, or other resources. All SEAD partners participate in information-sharing efforts, such as implementation schedules and technical details of their appliance and equipment efficiency programs.
SEAD is a task within the International Partnership for Energy Efficiency Cooperation.
SEAD is supported by the Collaborative Labeling and Appliance Standards Program as the operating agent, the Lawrence Berkeley National Laboratory for technical analysis, and has collaborative relationships with the International Energy Agency Efficient Electrical End-Use Equipment (4E) Implementing Agreement, the UN Sustainable Energy for All initiative, the Asia-Pacific Economic Cooperation Expert Group on Energy Efficiency and Conservation, and the United Nations Environment Programme’s en.lighten initiative.
In April 2012, SEAD launched the Efficient Product Promotion Collaborative. This new public-private partnership aims to strengthen programs that promote efficient and super-efficient products, including a new program targeting super-efficient fans in India. Billions of dollars are spent globally on efficiency programs each year. This Collaborative will leverage the vast existing program design and evaluation knowledge base of its members and share insights internationally. The Collaborative includes the governments of the United States and India. Supporters of the effort include the Alliance to Save Energy, the Climate Policy Initiative, the Consortium for Energy Efficiency, and the Natural Resources Defense Council. The Consortium for Energy Efficiency, which represents North American utilities that collectively budget over $9 billion per year for efficiency programs, is working on a cooperative agreement with the United States Department of Energy to provide appliance efficiency program design insights on a global basis through the Clean Energy Solutions Center. The Alliance to Save Energy has agreed to support the Collaborative in an advisory role.
SEAD is engaging with the private sector in pursuing innovative approaches to promoting energy-efficient equipment and appliances. The initiative announced the first SEAD Global Efficiency Medal competition on 6 January 2012 at the Consumer Electronics Show in Las Vegas, Nevada. The first round of this global, winner-takes-all competition aims to encourage the production and sale of energy-efficient flat-panel televisions. This competition spurs innovation among manufacturers seeking to be the very best and guides early-adopter consumers who want to buy top-performing products. The competition complements existing international labeling programs, such as ENERGY STAR, that set performance thresholds for energy-efficient products. The competition also promotes the establishment of comparable and transparent international test procedures.